Founded in 2021 by Abdullah M. Alsaeed, the story began with his inspiration towards the Kingdom’s vision for 2030 and to play a role in contributing to the vision, and be part of transforming it from a dream into a reality. 

With the Kingdom's great tendency to invest in tourism and construction, and with Abdullah’s long expertise in both sectors, especially hospitality, hotel industry, as well as the appliances and equipment sectors, and in the absence of enough professional local service providers and companies in serving those sectors, he found it an attractive opportunity to delve into the fields of hotel furnishing, equipment and accessories, and felt the urge to place a footprint and be part of that derive.

ISTCO is a Saudi trading house in importing, exporting and distributing of the best quality specialty and innovative goods and merchandises from all over the globe ISTCO has been dedicated to develop and deliver best in class solutions and products locally and to the GCC, Middle East, and Africa regions through four business units and sectors including Hospitality FF&E and OS&E, Building Equipment distribution, Smart systems and automation, and Fit Out projects Office Furnishing all of which executed through an experienced and committed professionals of management, operations and sales team In addition to the specialized range of products, ISTCO also offers a wide range of value added services to its valued customers.